MasterCard's Paypass ad campaign featured Myles Mellor's full page crosswords and puzzles in a stunning series appearing in major Canadian newspapers.
The message of "more time to relax with your paper this long weekend" resulted in 3X traffic to the MasterCard website.
The campaign was awarded Best of Show, Gold Award by the Canadian Newspaper Association. Myles Mellor was credited as the illustrator.
The campaign was also awarded a Silver Midas award